What are the real wants/needs/desires? (Journal 3)

In business word, Consumers has many factors for decide to buy goods or services. For sure, they have to wants/needs/ desires to use goods or services. However, consumer has different needs. Maslow’s Hierarchy of needs can explain the human’s needs. Maslow told me that there are 5 orders of human’s needs.

1.             Physiological needs

2.            Safety needs

3.            Belongingness and Love needs

4.           Self-Esteem needs

5.           Self-actualization needs

     Consumers buy goods or services for serve their needs in different orders of human’s needs as Maslow’s Hierarchy of needs show to me.

Business is a combination of war and sport. 
--Andre Maurois--