PROMOTION STRATEGY

What are key promotion strategies of the brand?


Conditions and the same strength as Nike did to capture the consumer interest. Adidas did not just spend more money. They made an impact with brilliant executions. They made TV and other advertising campaigns. The company communicates their heritage of innovation, technology and big success stories Adidas tried to spread meanings like “We know then- we know now” and “There is nothing between you and success, so exceed your own expectations and limitations” and “Earn it”. The success was obvious and after hard work and striving toward a top position in the industry Adidas was back in business

What make the brand successful in term of promotion strategy?

Television commercials


The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The majorities of television commercials feature a song or jingle that listeners soon relate to the product. Adidas has a large amount of TV commercial advertisements in the world wide TV network like BBC, CNN etc.

Celebrities

This type of advertising focuses upon using celebrity power, Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. Adidas use David Bekham as their brand ambassador and many more celebrities in every region to promote their product.




9 ความคิดเห็น:

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