Wonderful Apple and Funny Role play…(Journal 5)

It was time to class!!! I came in class room with amazement. It had something in front of the room. It was Apple products that teacher prepared for us. For me, I like Apple products but I can’t buy it because it’s expensive .My boss or teacher gave us about data of Apple products. It was so interesting brand. I think Apple is very popular brand because it’s very wonderful and ultramodern.  Anyway, my friend and I had a group project. We had to show role play about recruitment. It was very fun activity. It helped us more understand about brand positioning.  

Everyone was happy and funny with this activity. I felt happy when I saw smiling of everyone.

Everytime you smile at someone, it is an action of love, a gift to that person, a beautiful thing." 
 --Mother Teresa--

It’s Similar but Different.(Journal 4)

What do you wear? VS What do you think you wear?

Both questions are similar but different. I think that both questions represent to products and feeling underneath products. The consumer hopes to get good feeling that hide underneath the products or services. This is brand positioning.

Many companies produce their goods or services for serve consumer’s needs

Surely, many companies have a different brand positioning in their own for persuade consumers.

All lasting business is built on friendship. 
--Alfred A. Montapert--

What are the real wants/needs/desires? (Journal 3)

In business word, Consumers has many factors for decide to buy goods or services. For sure, they have to wants/needs/ desires to use goods or services. However, consumer has different needs. Maslow’s Hierarchy of needs can explain the human’s needs. Maslow told me that there are 5 orders of human’s needs.

1.             Physiological needs

2.            Safety needs

3.            Belongingness and Love needs

4.           Self-Esteem needs

5.           Self-actualization needs

     Consumers buy goods or services for serve their needs in different orders of human’s needs as Maslow’s Hierarchy of needs show to me.

Business is a combination of war and sport. 
--Andre Maurois--