IMPOSSIBLE IS NOTHING : JUST YOU BELIEVE

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Wonderful Apple and Funny Role play…(Journal 5)

It was time to class!!! I came in class room with amazement. It had something in front of the room. It was Apple products that teacher prepared for us. For me, I like Apple products but I can’t buy it because it’s expensive .My boss or teacher gave us about data of Apple products. It was so interesting brand. I think Apple is very popular brand because it’s very wonderful and ultramodern.  Anyway, my friend and I had a group project. We had to show role play about recruitment. It was very fun activity. It helped us more understand about brand positioning.  

Everyone was happy and funny with this activity. I felt happy when I saw smiling of everyone.

Everytime you smile at someone, it is an action of love, a gift to that person, a beautiful thing." 
 --Mother Teresa--

It’s Similar but Different.(Journal 4)

What do you wear? VS What do you think you wear?

Both questions are similar but different. I think that both questions represent to products and feeling underneath products. The consumer hopes to get good feeling that hide underneath the products or services. This is brand positioning.

Many companies produce their goods or services for serve consumer’s needs

Surely, many companies have a different brand positioning in their own for persuade consumers.

All lasting business is built on friendship. 
--Alfred A. Montapert--

What are the real wants/needs/desires? (Journal 3)

In business word, Consumers has many factors for decide to buy goods or services. For sure, they have to wants/needs/ desires to use goods or services. However, consumer has different needs. Maslow’s Hierarchy of needs can explain the human’s needs. Maslow told me that there are 5 orders of human’s needs.

1.             Physiological needs

2.            Safety needs

3.            Belongingness and Love needs

4.           Self-Esteem needs

5.           Self-actualization needs

     Consumers buy goods or services for serve their needs in different orders of human’s needs as Maslow’s Hierarchy of needs show to me.

Business is a combination of war and sport. 
--Andre Maurois--

My Victoria’s Secret Refection (They are pride of women)

What do you think about Victoria’s Secret?

For me, Victoria’s Secret brand is more than lingerie brand. I always think that Victoria’s Secret is beauty, sexy and confidence of women. The woman around the world selected Victoria’s Secret brand because they know what women real want from lingerie. Victoria’s Secret as pride of women. Why I think like that? Victoria’s Secret made women more confident, sexy, beautiful and other. Women are happy when they wear products of Victoria’s Secret.

Finally, Victoria’s Secret is a one brand that successful because they has strongly Production positioning. Do you want sexy? Victoria’s Secret is your answer J

Walk to real business world with Victoria‘s Secret and Adidas.(Journal 2)

In business world, We have to learn many things for successful. For sure, the success of business is profit but not just only profit, customer satisfaction is also important.

In the class, I learned business through Victoria‘s Secret story; moreover, I learned secret of success of Victoria’s Secret, that is strongly Production positioning. They know what women want from lingerie. Truly, customers buy what is really in each brand. Maslow’s Hierarchy of Needs show the need of human that is answer. Customers often buy products (brands) that serve EMOTIONAL NEEDS (more than physical ones) In the last of class, we had activity on discuss about ideas in buying or selecting a bra and under wear. We shared and learned different ideas together happily.

Finally, I have been selected my brand that is Adidas. I like in this brand and like slogan of it ‘’Impossible is Nothing ‘’ I believe in this slogan and  everything is possible “Just Go Ahead And Try”

Success doesn’t come to the sleeper

--German Proverb--

New beginning, New adventure,,,(Journal 1)

I decided to learn this course because I want to know anything about business but I quite worry about it. Truly, I never have knowledge on business before but I always ready to learn new things. I think learning new things like new adventure for me.;)

Let get in Business, the global international business is all around us. Sometime, we overlook it. In this class, we learn, work and share our thinking together. Teacher suggested the basic business knowledge to us and we had activity ‘’ What are in woman‘s bags (well , men’s bags too) It was good activity and very fun. We can learn and understand on the varieties of brand in business world.

Finally, we have a big project that is making blog and we have to select our brand. My friends and I worry about it but I still believe in myself, I can do it. Everything is possible as teacher said to me.

The reward of a good thing well done is to have it done.
- - Ralph Waldo Emerson - -

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