It’s Similar but Different.(Journal 4)

What do you wear? VS What do you think you wear?

Both questions are similar but different. I think that both questions represent to products and feeling underneath products. The consumer hopes to get good feeling that hide underneath the products or services. This is brand positioning.

Many companies produce their goods or services for serve consumer’s needs

Surely, many companies have a different brand positioning in their own for persuade consumers.

All lasting business is built on friendship. 
--Alfred A. Montapert--